Hi, I'm

Julian Pinkus

Cognitive Science Applied to Learning & Development

Cognitive Scientist.
Business Psychologist.
Speaker.
L&D Strategist.
Ultramarathon Runner.

£400bn spent annually on corporate learning. Roughly 15% of it sticks as behaviour change. The industry has decided this is normal.

I disagree.

After 15+ years leading global learning teams, I built something different — an approach grounded in peer-reviewed cognitive science, not convention. Not completion rates. Not satisfaction scores. Actual behaviour change.

Founder @PINK MATTER. Creator of the Learning Velocity Index™ — the score L&D never had.

When not measuring learning velocity: ultramarathon runner. Devil o’ the Highlands finisher — 70km along the West Highland Way. Some problems need that kind of persistence.

If your training looks productive but changes nothing, we should talk.

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